Charlotte Video Production Company Teams with Eureka Vacuums for Walmart Website Video

LEC Media works with medium to large-sized business clients on all types of video production projects.  One of our recent projects was a series of video demonstrations for Eureka Vacuum Cleaners on the Walmart e-commerce website.

“Walmart is progressively providing their vendor partners with more opportunities to market their products on the enormously-successful Walmart.com website,” said Frank Schwartz with LEC Media.  “We worked with Eureka here in Charlotte to produce a series of Eureka vacuum cleaner model video demonstrations that were going to be showcased on the Walmart.com website.”

The video production showcased the unique selling points and customer benefits of the particular Eureka vacuum cleaner product.  “We produced the video in an actual home in Charlotte so the viewer could see the product in a real-life setting,” adds Schwartz.  “Using video demonstrations to showcase Eureka products on the Walmart.com website is an enormous opportunity for Eureka to reach all of their customer’s physical senses to experience owning one of the vacuum cleaners.”

Video production and video content optimization are growing leaps and bounds every month in importance to companies communicating the real reasons why customers want their products and services.  No other medium can deliver the total package of “why” customers buy from you like video production can.

For more information about video production and video search engine optimization, please contact Frank Schwartz with LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We are Charlotte’s full-service corporate video production and video content marketing company.

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Video Production Needs Proper Video Search Engine Optimization in Charlotte

One of the top questions we receive at LEC Media from our video production clients and prospects is “how do I get my videos to rank on Google and should I post them on YouTube as well?”  We have the answers.

Google, Yahoo and Bing are constantly evolving their search algorithms to target and deliver the freshest, most-relevant search results to each user.  Google has made some dramatic leaps forward over the past year with major adjustments in their search algorithm designed to “negate” non-relevant websites from spammed techniques to rank them higher.  And video is one of the elements that Google is now including in organic search results, not just because Google owns YouTube!

At LEC Media, we handle each video as an independent case when it comes to preparing the video for search engine optimization, or VSEO, video search engine optimization.  This is because each video has a different topic, subject matter and set of target keywords and keyword phrases for which it is intended to rank.

LEC Media Techniques to Videos Displaying in Search Engine Results

1.  We place video content on similarly-key-worded pages.  In other words, we would place a video about Widget Software on the Widget Software page in your website.

2.  Video content is really good for showcasing company product and service elements like “how to videos,” “product demonstrations,” “service explanations,” and even “customer training or tutorials.”  So we use these keyword phrases in tagging and categorizing your video content.

3.  We spread your video content throughout your website.  Ideally, only one video per page.  This gives your video content more opportunities to target customers using different keyword phrases and tags.

4.  LEC Media hosts your video with video hosting services that enable your video content to be properly indexed and “read” by the search engines.  These video content hosting services include platforms like Wistia, Vimeo, Brightcove and JW Player.  We also post it on YouTube for the masses to enjoy.  We also will optimize your YouTube channel for the correct terms and keyword phrases surrounding the video content.

5.  We create and submit a Video XML sitemap to the search engines.  Similar to your website XML sitemap, the video sitemap tells the search engines that a video is on the page and to include it in search crawls and indexing.

Video production and video content optimization are growing leaps and bounds every month in importance to companies communicating the real reasons why customers want their products and services.  No other medium can deliver the total package of “why” customers buy from you like video production can.

For more information about video production and video search engine optimization, please contact Frank Schwartz with LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We are Charlotte’s full-service corporate video production and video content marketing company.

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Charlotte Video Company Produces Video for M/I Homes and New MERV 10 Air Filter

LEC Media works with corporations and businesses on producing video content that presents messages in an environment to build relationships and motivate customers to act.  And our clients have taken us to many different types of places.  From boardrooms in New York City to sporting arenas in Atlanta to cherry buckets 28 feet in the air to large USAir airplane de-icing programs.  And now, we’ve been inside some of the nicest attic spaces we have ever seen, thanks to M/I HOMES!

M/I HOMES needed an effective method to show their home buyers about a unique and powerful air filter that they install in every new home’s HVAC system.  The new air filter is called the MERV 10.  Video production is a great way to tell this unique story.

MERV ratings are used to rate the ability of an air conditioning filter to remove dust from the air as it passes through the filter. MERV is a standard used to measure the overall efficiency of a filter.  The higher the MERV rating, the more dust particles the filter traps.  M/I HOMES uses the MERV 10 filter, which is more than 100 times more effective at filtering harmful allergens and bacteria from your home’s HVAC system than what you can purchase in a home improvement store.

LEC Media produced a video highlighting the MERV 10 filter program from M/I HOMES and letting home buyers know that there is a distinct difference between M/I HOMES and their competition.  The video production will be airing on the M/I HOMES website.

Call Frank Schwartz of LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to discuss how our professional business video production services can best help your business differentiate from competitors and generate new customers.

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Charlotte Corporate Video Production with CEO Video Content Messages for Mass Distribution

LEC Media was once again called upon by Prudential Real Estate Investors to produce a video message from their CEO, Allen Smith.  Video production for mass delivery messaging is an extremely cost-effective and timely method to distribute a message across a large audience in different geographic locations.  We traveled to New York City to capture this particular CEO video message from PREI.

Video production messages from company leaders presents the content in a very structured, consistent and controlled manner.  There is zero room for messaging errors or misunderstanding simply because the same video is accessible by everybody, even if it is shared around the world!

Prudential Real Estate Investors is the real estate investment management business of Prudential Financial, Inc. PREI’s business is the execution of real estate investment strategies, in markets throughout the world, for a global client base.  PREI offers core, value-added, and opportunistic strategies investing directly in real estate in the United States, Latin America, Europe and the Middle East, and Asia.

LEC Media offers professional video production for all types of corporate and business marketing needs.  We work with all types of business clients on traditional corporate marketing video production, employee training and HR training video production, trade show video production, and special video content and distribution production.

Call Frank Schwartz of LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to discuss how our professional business video production services can best help your business differentiate from competitors and generate new customers.

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Charlotte Employee Training Safety Video Production Reaches Multiple Shifts & Locations

LEC Media works with companies on all types of video production projects.  One of our most-requested types of video production is the employee training video.  Communicating with employees on a personal level, especially about safety concerns on the job, can be a challenge to HR departments and teams.  Now add in multiple locations with multiple shift operations, and touching each employee with an important message is almost humanly impossible.

Noranda Aluminum Holding Corporation is a leading North American integrated producer of value-added primary aluminum products and high quality rolled aluminum coils.  With more than seven facility locations, Noranda Aluminum turned to LEC Media for help in producing an employee training video on job safety in their plants.

“Video production for employee training and safety messages is such a natural extension of a HR department’s outreach,” said Frank Schwartz of LEC Media.  “Video allows every employee to view, hear and absorb the safety message on their own schedule at whatever time they are at their plant.”

Employee training video production from LEC Media is used for HR messages, job safety messages, new product or process training, OSHA safety training, employee motivation and information sharing, and delivering company news to each employee.

Your company can benefit from employee training video production!  Call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We can help you strengthen your communication ties and delivery of important information to your company’s employees with employee and HR training video production!

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Charlotte Corporate Video Production Company LEC Media Uses Video to Control Large Crowd

CHEERSPORT of Charlotte recently hired LEC Media to provide video production services for the nation’s largest cheer leading and dance team competition held at the Georgia World Congress Center in Atlanta.

80,000 people descend on Atlanta for the weekend series of competitions. Our video production assignment was to capture “live” action and produce a highlight loop for the people that were waiting to enter the arena. Thousands of people were waiting to enter the arena all weekend!

This particular video production project was a great deal of fun for us and a good application of video. The videos reduce the perceived wait time giving everyone a more pleasant experience, plus they were able to give their sponsors added value by placing additional messaging in the video loop. We also designed high-impact motion graphics for the giant outdoor billboard screens that were erected outside of the Georgia World Congress Center.

If your company would like to benefit from high-end video production, please contact Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We offer turnkey corporate video production on-site or in studio.

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Charlotte Corporate Video Production Firm with Blurred Lines Between Marketing & Editorial Video Content

Have you noticed that a movement in creating more content for the Internet has somewhat blurred the lines between video marketing content and actual editorial video content?  The nightly news, in some ways, really blurs the two.  Frank Schwartz, president of LEC Media, speaks at corporate sales and marketing events about the power of video content and how it can change business directions and profits.  (The photos on this page are from a recent corporate speaking engagement where Frank was their keynote speaker.)

LEC Media creates professional video content and video production for businesses that want to advance their presence on the Internet and present specific content to customers and audiences.  So we are well aware of how easy it is to create video marketing content that blurs the lines of video editorial content.  But is that a bad thing when it comes to creating professional content for your business?

We at LEC Media use professional video production to tell stories through posting video content on social media, websites, e-newsletters, video channels and video content distribution networks.  The majority of our professional video content is produced to tell an interesting and engaging story with a documentary-style twist.

Video content viewers will click away quickly from video content that is not targeted to their specific quest for information or education.  So our job at LEC Media is to create video content that is engaging, professionally produced, includes visual graphics and transitions, and appropriate content.

Even as marketing companies are creating editorial and content delivery departments within their existing teams, we at LEC Media have built our video production company over the past 5 years to always tell an effective story that people actually care about, distribute the video content through the right channels, to create engagement and customer behavior changes.

So maybe the blurring of lines between editorial video content and marketing video content is actually a positive movement, especially for our LEC Media clients in Charlotte who enjoy producing and distributing quality, professional, targeted content!

Your company will benefit from professional video production at LEC Media.  Call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to schedule a private business meeting where we can listen and learn about your unique needs to increase business and profits!  Or, if your corporate meeting would like to have Frank Schwartz provide an educational and topical keynote address on the use of video marketing in the corporate world, please contact us as well!

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