Charlotte Video Production Company Teams with Eureka Vacuums for Walmart Website Video

LEC Media works with medium to large-sized business clients on all types of video production projects.  One of our recent projects was a series of video demonstrations for Eureka Vacuum Cleaners on the Walmart e-commerce website.

“Walmart is progressively providing their vendor partners with more opportunities to market their products on the enormously-successful Walmart.com website,” said Frank Schwartz with LEC Media.  “We worked with Eureka here in Charlotte to produce a series of Eureka vacuum cleaner model video demonstrations that were going to be showcased on the Walmart.com website.”

The video production showcased the unique selling points and customer benefits of the particular Eureka vacuum cleaner product.  “We produced the video in an actual home in Charlotte so the viewer could see the product in a real-life setting,” adds Schwartz.  “Using video demonstrations to showcase Eureka products on the Walmart.com website is an enormous opportunity for Eureka to reach all of their customer’s physical senses to experience owning one of the vacuum cleaners.”

Video production and video content optimization are growing leaps and bounds every month in importance to companies communicating the real reasons why customers want their products and services.  No other medium can deliver the total package of “why” customers buy from you like video production can.

For more information about video production and video search engine optimization, please contact Frank Schwartz with LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We are Charlotte’s full-service corporate video production and video content marketing company.

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Video Production Needs Proper Video Search Engine Optimization in Charlotte

One of the top questions we receive at LEC Media from our video production clients and prospects is “how do I get my videos to rank on Google and should I post them on YouTube as well?”  We have the answers.

Google, Yahoo and Bing are constantly evolving their search algorithms to target and deliver the freshest, most-relevant search results to each user.  Google has made some dramatic leaps forward over the past year with major adjustments in their search algorithm designed to “negate” non-relevant websites from spammed techniques to rank them higher.  And video is one of the elements that Google is now including in organic search results, not just because Google owns YouTube!

At LEC Media, we handle each video as an independent case when it comes to preparing the video for search engine optimization, or VSEO, video search engine optimization.  This is because each video has a different topic, subject matter and set of target keywords and keyword phrases for which it is intended to rank.

LEC Media Techniques to Videos Displaying in Search Engine Results

1.  We place video content on similarly-key-worded pages.  In other words, we would place a video about Widget Software on the Widget Software page in your website.

2.  Video content is really good for showcasing company product and service elements like “how to videos,” “product demonstrations,” “service explanations,” and even “customer training or tutorials.”  So we use these keyword phrases in tagging and categorizing your video content.

3.  We spread your video content throughout your website.  Ideally, only one video per page.  This gives your video content more opportunities to target customers using different keyword phrases and tags.

4.  LEC Media hosts your video with video hosting services that enable your video content to be properly indexed and “read” by the search engines.  These video content hosting services include platforms like Wistia, Vimeo, Brightcove and JW Player.  We also post it on YouTube for the masses to enjoy.  We also will optimize your YouTube channel for the correct terms and keyword phrases surrounding the video content.

5.  We create and submit a Video XML sitemap to the search engines.  Similar to your website XML sitemap, the video sitemap tells the search engines that a video is on the page and to include it in search crawls and indexing.

Video production and video content optimization are growing leaps and bounds every month in importance to companies communicating the real reasons why customers want their products and services.  No other medium can deliver the total package of “why” customers buy from you like video production can.

For more information about video production and video search engine optimization, please contact Frank Schwartz with LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We are Charlotte’s full-service corporate video production and video content marketing company.

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Charlotte Video Company Produces Video for M/I Homes and New MERV 10 Air Filter

LEC Media works with corporations and businesses on producing video content that presents messages in an environment to build relationships and motivate customers to act.  And our clients have taken us to many different types of places.  From boardrooms in New York City to sporting arenas in Atlanta to cherry buckets 28 feet in the air to large USAir airplane de-icing programs.  And now, we’ve been inside some of the nicest attic spaces we have ever seen, thanks to M/I HOMES!

M/I HOMES needed an effective method to show their home buyers about a unique and powerful air filter that they install in every new home’s HVAC system.  The new air filter is called the MERV 10.  Video production is a great way to tell this unique story.

MERV ratings are used to rate the ability of an air conditioning filter to remove dust from the air as it passes through the filter. MERV is a standard used to measure the overall efficiency of a filter.  The higher the MERV rating, the more dust particles the filter traps.  M/I HOMES uses the MERV 10 filter, which is more than 100 times more effective at filtering harmful allergens and bacteria from your home’s HVAC system than what you can purchase in a home improvement store.

LEC Media produced a video highlighting the MERV 10 filter program from M/I HOMES and letting home buyers know that there is a distinct difference between M/I HOMES and their competition.  The video production will be airing on the M/I HOMES website.

Call Frank Schwartz of LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to discuss how our professional business video production services can best help your business differentiate from competitors and generate new customers.

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