Have you noticed that a movement in creating more content for the Internet has somewhat blurred the lines between video marketing content and actual editorial video content? The nightly news, in some ways, really blurs the two. Frank Schwartz, president of LEC Media, speaks at corporate sales and marketing events about the power of video content and how it can change business directions and profits. (The photos on this page are from a recent corporate speaking engagement where Frank was their keynote speaker.)
LEC Media creates professional video content and video production for businesses that want to advance their presence on the Internet and present specific content to customers and audiences. So we are well aware of how easy it is to create video marketing content that blurs the lines of video editorial content. But is that a bad thing when it comes to creating professional content for your business?
We at LEC Media use professional video production to tell stories through posting video content on social media, websites, e-newsletters, video channels and video content distribution networks. The majority of our professional video content is produced to tell an interesting and engaging story with a documentary-style twist.
Video content viewers will click away quickly from video content that is not targeted to their specific quest for information or education. So our job at LEC Media is to create video content that is engaging, professionally produced, includes visual graphics and transitions, and appropriate content.
Even as marketing companies are creating editorial and content delivery departments within their existing teams, we at LEC Media have built our video production company over the past 5 years to always tell an effective story that people actually care about, distribute the video content through the right channels, to create engagement and customer behavior changes.
So maybe the blurring of lines between editorial video content and marketing video content is actually a positive movement, especially for our LEC Media clients in Charlotte who enjoy producing and distributing quality, professional, targeted content!
Your company will benefit from professional video production at LEC Media. Call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to schedule a private business meeting where we can listen and learn about your unique needs to increase business and profits! Or, if your corporate meeting would like to have Frank Schwartz provide an educational and topical keynote address on the use of video marketing in the corporate world, please contact us as well!
