Charlotte Corporate Video Production Company LEC Media Uses Video to Control Large Crowd

CHEERSPORT of Charlotte recently hired LEC Media to provide video production services for the nation’s largest cheer leading and dance team competition held at the Georgia World Congress Center in Atlanta.

80,000 people descend on Atlanta for the weekend series of competitions. Our video production assignment was to capture “live” action and produce a highlight loop for the people that were waiting to enter the arena. Thousands of people were waiting to enter the arena all weekend!

This particular video production project was a great deal of fun for us and a good application of video. The videos reduce the perceived wait time giving everyone a more pleasant experience, plus they were able to give their sponsors added value by placing additional messaging in the video loop. We also designed high-impact motion graphics for the giant outdoor billboard screens that were erected outside of the Georgia World Congress Center.

If your company would like to benefit from high-end video production, please contact Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We offer turnkey corporate video production on-site or in studio.

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Charlotte Corporate Video Production Firm with Blurred Lines Between Marketing & Editorial Video Content

Have you noticed that a movement in creating more content for the Internet has somewhat blurred the lines between video marketing content and actual editorial video content?  The nightly news, in some ways, really blurs the two.  Frank Schwartz, president of LEC Media, speaks at corporate sales and marketing events about the power of video content and how it can change business directions and profits.  (The photos on this page are from a recent corporate speaking engagement where Frank was their keynote speaker.)

LEC Media creates professional video content and video production for businesses that want to advance their presence on the Internet and present specific content to customers and audiences.  So we are well aware of how easy it is to create video marketing content that blurs the lines of video editorial content.  But is that a bad thing when it comes to creating professional content for your business?

We at LEC Media use professional video production to tell stories through posting video content on social media, websites, e-newsletters, video channels and video content distribution networks.  The majority of our professional video content is produced to tell an interesting and engaging story with a documentary-style twist.

Video content viewers will click away quickly from video content that is not targeted to their specific quest for information or education.  So our job at LEC Media is to create video content that is engaging, professionally produced, includes visual graphics and transitions, and appropriate content.

Even as marketing companies are creating editorial and content delivery departments within their existing teams, we at LEC Media have built our video production company over the past 5 years to always tell an effective story that people actually care about, distribute the video content through the right channels, to create engagement and customer behavior changes.

So maybe the blurring of lines between editorial video content and marketing video content is actually a positive movement, especially for our LEC Media clients in Charlotte who enjoy producing and distributing quality, professional, targeted content!

Your company will benefit from professional video production at LEC Media.  Call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to schedule a private business meeting where we can listen and learn about your unique needs to increase business and profits!  Or, if your corporate meeting would like to have Frank Schwartz provide an educational and topical keynote address on the use of video marketing in the corporate world, please contact us as well!

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Charlotte Video Production Company with the Power of Customer Testimonial Videos

LEC Media in Charlotte believes that nothing can better capture the power and penetration of video better than a well-produced customer testimonial video.  And that is exactly what we did recently for Schultz Custom Home Builders.

Schultz Custom Home Builders wanted to capture some of their recent remodeling and building customers talking about their experience with the company as well as showcasing the work that was done.

This particular customer testimonial video that LEC Media produced for Schultz captures all of the elements necessary to really present an honest, straight-forward, well-produced customer testimonial video.

We produce outstanding customer testimonial videos for Charlotte businesses. Please call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to learn how the power of customer testimonial videos can work for your company!

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Charlotte Video Production Company Launches General Construction Video!

Ferrara|Buist is a Charlotte commercial general contractor that designs and builds commercial buildings, retail store spaces, business offices, and restaurants.  Owners David Buist and Adam Ferrara have recently finished the demolition, design and construction of a new office location for Providence Veterinary Associates in Waxhaw.

LEC Media produced this video to showcase the project on the final day of construction.  We hope you enjoy!

If you would like to learn more about video production for your Charlotte business, please contact Frank Schwartz with LEC Media at 704-966-9474 or email fschwartz@lecmedia.com. We look forward to producing fantastic and engaging video content and stories for your company!

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Charlotte Corporate Video Production with Metro Medical Housecalls - Housecalls in Charlotte!

It’s true!  New Charlotte medical company is making housecalls to your home or office and they file the insurance for you…just like at your doctor’s office!  The difference is that Metro Medical Housecalls comes to you.

LEC Media was hired by Metro Medical Housecalls to produce a series of TV commercials and website videos for their Charlotte launch.  As Metro Medical Housecalls launches in February with advertising across Charlotte, you’ll see the TV commercials and the website video that we produced.  We can’t tell you more than this right now, but here’s a sneak peek inside the video shoot:

We’ll let you know all of the specifics when Metro Medical Housecalls launches their new website and TV advertising campaign!  If your company would like to learn more about our Charlotte video production services, please call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to producing awesome video for your company.

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Charlotte Video Production with LEC Media Captures AAA Carolinas New Auto Glass Division

AAA provides both members and non-members with top-of-the-line auto glass and windshield repair and replacement.  What does that have to do with us here at LEC Media?  Well, so glad you asked!

LEC Media was hired by AAA Carolinas to shoot, produce and edit a series of web videos on their auto glass repair and replacement program.  Producing targeted video content will help AAA market and reach new customers on the Internet.  With the way that search engines are indexing and incorporating video content into their search results, it’s just a matter of time before AAA will begin seeing a surge of new auto glass inquiries.  Under the AAA Carolinas Member Protection Plan, there’s nothing like it anywhere! If anything happens to your windshield within one year of replacement by AAA Auto Glass – and you’re a AAA member – AAA will repair or replace it for free.  Sweet!

The photo on this post is from our AAA video production shoot on January 10, 2012.  If your company would like to learn more about professional video production and video content marketing, please call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.

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Corporate Video Production Company in Charlotte Creates Custom Video Content for 2012 Trends

The days of just “shooting a video” are over.  There is little to no return from just shooting a video and posting it up on YouTube.  Website visitors to your business website are searching for hooks of engagement.  They want content that compels, educates and motivates them.  Video content is emerging as one of the most compelling and engaging resources to hit the Internet and smart phone worlds.

LEC Media is one of the top corporate video production companies in Charlotte.  Several years ago we identified several website and smart phone user trends that involved the use of engaging video production.  People were watching videos for longer periods of time and more frequently.  But what was making people search for and watch video content specifically?  This is where we started noticing the trends and hunger for engaging and compelling video content.

Top 5 Characteristics of Engaging Video Content

1.  HD (High Definition) Video.  There is a huge difference in quality of video between your home video camera and a professional HD camera.  LEC Media invests in the latest HD video technologies to deliver the sharpest, most versatile, flexible video format.

2.  The Magic Happens After the Camera Turns Off. LEC Media knows that the real magic in creating engaging video content comes in the post-production process after the camera turns off.  While we do obviously plan for our video shoots, the post-production and editing process is where we can really boost the overall quality of the story and content with technical and creative wizardry, custom graphics and charts, compelling transitions and scene shifts, and many other techniques to increase video content engagement.

3.  Knowing How to Tell a Story. The best Charlotte video production companies really know how to capture the essence of your company and message and express that story with engaging and compelling features.  We at LEC Media are superb “video story tellers” because we see past the on-site video shoot.  We envision how the final video needs to convey your story to engage and motivate customers to act.

4.  Understanding the Human Need to Connect. What?!  This is where superb video content can be captured, developed and delivered through LEC Media.  We’re all in the people business first.  And once we understand that, we focus on the real fact that our most basic human need is to connect with others.  The connections make our lives possible.  And superb video content facilitates that human connection.  Only then can we really motivate a potential customer to convert and contact you.  This is different thinking…this is the way we think at LEC Media!

5.  People are Desperate for Value! The new economy has all but eliminated value from the purchasing research process.  Customers and prospects want value.  Prices have skyrocketed on everything and the value has been diminished.  It’s almost the new norm.  But that shouldn’t be the case.  At LEC Media we ensure that your video content conveys the real sense of value to customers watching it.  We focus on your company’s expertise, customer service, warranties or guarantees, unique inventiveness, personality and culture, and your presentation of how to address your customer’s unique needs or wants.

In 2012, video content will continue to grow in demand and popularity.  LEC Media is ready to assist your company in creating the next level of video content development and marketing.  We can do this for all companies regardless of size or marketplace!  Call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com today to learn more about how superb video content can propel your business.

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