Video Production Company in Charlotte Teams Up with Girls on the Run for a Series of Emotional Videos

I have to say…no, I need to say…no, I want to say what an incredible time we had at LEC Media on location with the Berewick Elementary Chapter of Girls on the Run®.  Absolutely amazing is how I will describe the experience we had over a couple of hours.

I should preface those comments with exactly what LEC Media is doing with and for Girls on the Run®.  Girls on the Run® is an incredible organization that operates an innovative, experiential program combining training for a 5k event with life-changing, confidence building lessons that enhance the physical and mental health of 8 – 12 year old girls.

Girls on the Run was founded here in Charlotte by Molly Barker, MSW, and four-time Hawaii Ironman triathlete founded Girls on the Run® in 1996. Combining her counseling and teaching expertise with research on adolescent issues, she developed and delivered the first curriculum with 13 girls here in Charlotte.

OK, now for what LEC Media is doing with our video production.  We are shooting and producing a series of videos ranging from 3-minutes to 45-seconds that will run on the new Girls on the Run® website that will debut early in 2012, plus the video will be shown at their annual meeting in January 2012.

So why are we amazed at LEC Media with Girls on the Run®?  Simply, they affect the lives of girls, women and men across the globe.  It took literally 15 minutes for us to get an emotional “slap in the face” as to the incredible program and power that founder Molly Barker has developed.  They literally affect several hundred thousand people across the globe…and that is growing exponentially as this movement spreads.

If you have girls in your life between the ages of 8-12 years of age, find out more how you can get them involved with Girls on the Run®.  You’ll be amazed at the power that this kind and organized program has.  I know that we sure were at LEC Media.

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Charlotte Corporate Video Production Company Increases Search Engine Rankings with Video SEO

Search engine optimization (SEO) for websites involves developing targeted content, optimizing each landing page, and keeping the content fresh.  The same goes for Video Search Engine Optimization or VSEO.

LEC Media films and captures really good video production.  We edit and create very good productions for our clients.  But how we really differentiate from other video companies is that we excel and specialize in video marketing once the camera is turned off.

So what do we mean by that?  What happens after the camera is turned off?  LEC Media takes your video production to more targeted and focused levels through our programs of video marketing and video SEO.  Similar to how websites use the SEO and Internet marketing techniques, we at LEC Media apply these principles to your videos.

What is the Result of Video Search Engine Optimization?

Over the past year, we have seen a dramatic increase in three (3) different areas for our Video SEO clients:

1.  Dramatic increase in organic rankings and Page 1 results.  This includes very competitive keyword and keyword phrases where the traditional website cannot penetrate Page 1 search engine results;

2.  Dramatic increase in the right target market viewing the right series of videos.  Product A videos are highly-targeted to Target A prospects.  We’ve seen as much as 750% increases in video viewership by the right audience!

3.  Longer time spent viewing.  We have found that highly-targeted video content sees a much longer time spent viewing than “generic” videos.  Our videos that have proper Video SEO techniques have seen, on average, viewer drop-off rates plummet from 74% to 26%.  That means more targeted prospects are watching the right video longer!

Recently, Rand Fishkin, CEO of SEOmoz, was here in Charlotte and our own Frank Schwartz had a moment to talk with Rand about video content and video search engine optimization.  Check out the video below.

If your company would like to learn more about combining video production with video Internet marketing and video search engine optimization, please call Frank Schwartz with LEC Media at 704-966-9474 or email fschwartz@lecmedia.com. We look forward to showing you how your ROI with professional video production and Internet marketing can really increase!

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