Charlotte Corporate Video Marketing Production from LEC Media in Charlotte

Charlotte corporate video production company LEC Media we are in the business of selling and marketing products and services for our clients. We use really good video production techniques to get this job done every day.  Along the way, we always like to have fun.

Over the past month, LEC Media has been on location in Raleigh, Greenville, SC, Columbia, SC, and Charleston, SC to shoot footage for one of the largest and most successful fun park companies in the southeast, Frankie’s Fun Park.

And we’ve done some pretty interesting HD-video and shooting techniques to get some unique angles and capture the essence of Frankie’s, which is, of course, fun, laughter and entertainment!  We’ve connected video equipment to swinging golf clubs, go karts, and just about every other “fun view” we could imagine.

As a business, your job is to build an intriguing marketing story and present it your customer base. Video is the only medium that combines images, people, words, pictures, music and motion to help you build and tell a successful marketing story. Video tells a controlled, positive, uninterrupted marketing and sales story for you…on your customer’s timetable.

And the video subject matter does not have to be as thrilling and exciting as go kart racing, arcade games or climbing a rock wall (although I actually didn’t do the last one!)  LEC Media will capture and produce video stories that are exciting, compelling and engaging about your specific company’s products and services.  Your customers do get excited about your company.  Our job is to capture the unique culture of your company and tell that story through video to your customers.

If you would like to learn more about how a good Charlotte marketing video production story can help your business differentiate from competitors and motivate your customers, please call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  In addition to shooting HD video from a go kart, we do calm things like meet for coffee, too!

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Charlotte Video Search Engine Optimization, Video SEO, VSEO and Video Marketing

Your business website should have optimized pages, tags, descriptions, headlines, images, titles, and page URL’s.  Your business videos should have these items as well and LEC Media can handle this for you!

The search engines love video.  If you have been using Google, Yahoo or Bing, you notice that they are all indexing and including video in the displayed search results.  Why is that?  Well, video has become exponentially important in how people search for information.  Web searchers want a varied mix of search results:  web pages, blogs, images and video.

So, what are you going to do about ensuring that your business videos are going to be included in the search results for your primary keywords and phrases?  Herein lies the new Internet marketing art of Video Search Engine Optimization, or VSEO or Video SEO from LEC Media.

There are similarities when optimizing your business videos to be included in search engine results.  Video title descriptions, video meta tags, relevancy factors, keywords and phrases, etc.  At LEC Media, we excel at appropriately tagging and optimizing our client business videos to be included in search engine organic results.

As business video becomes more important in the process of customers evaluating which products and services they want to purchase, the ranking and search engine results of your business videos will become more important to you!  Call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to learn more about Video Search Engine Optimization, VSEO and Video SEO services!

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Charlotte Video Production - Choosing the Right Video Platform Player for your Business Videos

Once you have produced your business videos, you will need to have a “video player” on your website to actually host and play your business videos.  At LEC Media, we use and suggest several major online video platforms.  But we’ll keep it generic here for learning purposes!

First, you need to outline your Video Playback requirements.  Those could look something like this for a typical business with many business videos:

1.  Does the video player support HTML5, which is the operating system for iPhones;
2.  Does the video player support video playlists so you can group and organize videos;
3.  Does the video player offer unbranded players so you can add your own logo, colors, graphics;
4.  Does the video player allow bulk video uploading;
5.  Does the video player offer video analytics…tracking who watches, how long, etc.

Most business people will use the free YouTube Video Channel.  That’s fine, but it is not customizable for any business, much less if you really want to incorporate video into your Internet marketing plans.  For this discussion, we will not be recommending YouTube as your primary video platform.

Next, compare costs and subscription terms for each online video platform.  Most video platform companies offer a monthly plan, priced anywhere from $9.95 to $1,999 per month depending upon how many videos you will be hosting, how large the video files are, how much traffic and bandwidth you will consume, and some other factors.

Next, test the customer support.  Most of these video platform companies offer a free trial period.  Use this to test their customer support.  Do they respond at all?!  How long does it take to respond?  Do they want to nickel and dime you for support?

Here is a list of the more popular video platforms that we might suggest:

Brightcove, Vmix, Kaltura, Fliqz, and Limelight Networks.  These are just a couple of online video platforms!  There are many out there competing because video is emerging as the ultimate prize in marketing to existing customers and growing a business with new customers.

If your business would like to learn more about business video production and the technology behind making video work for your business, please call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to helping your business benefit from corporate and video business production and video technologies on the Internet!

 

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Charlotte Corporate Video Production and Employee Video Training Helps Grow Your Business

One of the best uses of professional video production is in the training of personnel to show proper new techniques and processes.  LEC Media just completed a video production project for Lowe’s to showcase their new special value price tagging process for Lowe’s employees.

Employee training videos empower your company to correctly document and distribute proper training and instructional processes across multiple locations and skill set levels.

As the use of professional video production increases in many Charlotte businesses, LEC Media is committed to providing your company with the latest in HD video technology, mass distribution methods, streaming video conferences, and digital asset storage.

To find out more about how Charlotte corporate video production and employee training videos can benefit your company, please call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to helping your company grow through the use of professional video production!

 

Technorati Tags: charlotte corporate video production,charlotte video production,charlotte video training,charlotte employee video training