Video Production Charlotte Company Launches New Software Videos

LEC Media has just released another in a series of unique videos for the launch of a new brand of advertising agency software for Advantage Software in Mooresville.

We really like the rich color, the animation, the voice track, and the “tease” of showcasing some major product features and benefits.

If your company would like to learn more about using video to showcase “why” you are in business, call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com. We look forward to showing you how video production can engage your customers and help you grow your business!

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Charlotte Video Production and Video Internet Marketing Catch Google’s Search Engine Algorithms

Google, Yahoo and Bing are embracing video as an engagement item in their sophisticated algorithms used to deliver highly-relative search results.  What does this mean for you and your business website?  Engagement items like video and mp3 files catch a website visitor’s attention and help engage them into your site.

The search engines include video as one of approximately 200 items figured into their search algorithms.  In a nutshell, it means that video is increasing in importance with relationship to organic search engine rankings.

Youtube is the #2 largest search engine in the world, right behind Google (Google owns Youtube!).  Video on the Internet is wildly popular and so easy to capture and post.  There are video cameras and smart phones that do it all for you!

LEC Media is in the video production and video marketing industry.  So, yes, we are excited about hearing the rising importance of video as an engagement item in website marketing.  We hear other research and marketing forecasts that video will play the single differentiating role in customers selecting one company over another to do business with.

It could all come down to how professional and targeted your Internet marketing videos are and how they engage your audience on your business website.  LEC Media will be here when you’re ready to embrace video marketing in your overall customer growth program.

For a private business meeting to learn about how video production can help your business and business message reach more customers, call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to helping your business create custom “engagement items” for Google to find and help you rank higher!

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Charlotte Marketing Video Production Company LEC Media Produces Ingersoll Rand Videos

LEC Media recently completed a really unique video production shoot and producing project for Ingersoll Rand for a new marketing video to introduce their newest innovation in pressurized air piping.

The marketing video showcases the innovative pressurized air piping product and the benefits to users adopting the new piping technology versus the outdated iron piping that contractors are still using today.

The SimplAir Piping family from Ingersoll Rand is a full line of high pressure pipingdesigned to meet all your compressed air needs. From our large Evolution line, down to our push-to-connect EasyLine, we provide the optimal solutions for all of your compressed air delivery requirements.  You can read more about this revolutionary piping system on the Ingersoll Rand website.

If your company would like to produce a marketing video to showcase your unique products and services, please contact Frank Schwartz at LEC Media at 704-966-9474.  Marketing video production can be as short as 30-seconds to as long as needed to fully explain and showcase your unique selling proposition.  We look forward to helping your business generate new customers through the use of marketing video production from LEC Media!

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Charlotte Corporate Video Production Company LEC Media Embraces HTML5 Video Technology

The following term may appear new to you:  HTML5.  *Gasp*  A new term from the web?  Is it slang?  What exactly does HTML5 “mean” and what can it do for me and my business?  Actually, HTML5 will become increasingly important to you and your business as droves and droves of your customers seek to harness the power of HTML5.  Let LEC Media explain.

HTML5 is a language for structuring and presenting content for the World Wide Web, a core technology of the Internet. It is the fifth revision of the HTML standard (originally created in 1990 and most recently standardized as HTML4 in 1997) and as of June 2011, was still under development. Its core aims have been to improve the language with support for the latest multimedia while keeping it easily readable by humans and consistently understood by computers and devices.

What does all of that mean?  Simply, HTML5 is used by smartphones to broadcast audio and video.  In particular, HTML5 adds many new syntactical features. These include the <video>, <audio>, and <canvas> elements, as well as the integration of SVG content. These features are designed to make it easy to include and handle multimedia and graphical content on the web without having to resort to proprietary plug-ins and APIs.

As the importance of video in consumer and B2B marketing continues to rise, the importance of developing and implementing more complex web technologies will come along with it.  You don’t have to do anything concerning HTML5 and integrating it into your business.  LEC Media will take care of all of the elements of HTML5 for you.

If your business would like to engage the world of video business marketing, please contact Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We routinely harness the new technologies and applications that are introduced to Internet and smartphone users.  That’s part of what you hire us to do!

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Charlotte Video Training Production for Employees and Customers

Video production for training application is the natural medium to engage when your company needs special attention paid to educational, instructional or compliance training issues.

LEC Media offers all types of training video production needs…and we offer our services totally turnkey! We provide everything from script writing, coaching, in-studio, on-location or off-site, HD video, audio, special effects, video editing and post production.

LEC Media can help your company implement a cost-effective and greatly-improved training video process for your employees, vendors and customers! Call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com. We look forward to helping you excel through video training!

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Charlotte Corporate Video Marketing Production from LEC Media in Charlotte

Charlotte corporate video production company LEC Media we are in the business of selling and marketing products and services for our clients. We use really good video production techniques to get this job done every day.  Along the way, we always like to have fun.

Over the past month, LEC Media has been on location in Raleigh, Greenville, SC, Columbia, SC, and Charleston, SC to shoot footage for one of the largest and most successful fun park companies in the southeast, Frankie’s Fun Park.

And we’ve done some pretty interesting HD-video and shooting techniques to get some unique angles and capture the essence of Frankie’s, which is, of course, fun, laughter and entertainment!  We’ve connected video equipment to swinging golf clubs, go karts, and just about every other “fun view” we could imagine.

As a business, your job is to build an intriguing marketing story and present it your customer base. Video is the only medium that combines images, people, words, pictures, music and motion to help you build and tell a successful marketing story. Video tells a controlled, positive, uninterrupted marketing and sales story for you…on your customer’s timetable.

And the video subject matter does not have to be as thrilling and exciting as go kart racing, arcade games or climbing a rock wall (although I actually didn’t do the last one!)  LEC Media will capture and produce video stories that are exciting, compelling and engaging about your specific company’s products and services.  Your customers do get excited about your company.  Our job is to capture the unique culture of your company and tell that story through video to your customers.

If you would like to learn more about how a good Charlotte marketing video production story can help your business differentiate from competitors and motivate your customers, please call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  In addition to shooting HD video from a go kart, we do calm things like meet for coffee, too!

Technorati Tags: charlotte corporate video production,charlotte marketing video production,charlotte business video production,charlotte video production

Charlotte Video Search Engine Optimization, Video SEO, VSEO and Video Marketing

Your business website should have optimized pages, tags, descriptions, headlines, images, titles, and page URL’s.  Your business videos should have these items as well and LEC Media can handle this for you!

The search engines love video.  If you have been using Google, Yahoo or Bing, you notice that they are all indexing and including video in the displayed search results.  Why is that?  Well, video has become exponentially important in how people search for information.  Web searchers want a varied mix of search results:  web pages, blogs, images and video.

So, what are you going to do about ensuring that your business videos are going to be included in the search results for your primary keywords and phrases?  Herein lies the new Internet marketing art of Video Search Engine Optimization, or VSEO or Video SEO from LEC Media.

There are similarities when optimizing your business videos to be included in search engine results.  Video title descriptions, video meta tags, relevancy factors, keywords and phrases, etc.  At LEC Media, we excel at appropriately tagging and optimizing our client business videos to be included in search engine organic results.

As business video becomes more important in the process of customers evaluating which products and services they want to purchase, the ranking and search engine results of your business videos will become more important to you!  Call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to learn more about Video Search Engine Optimization, VSEO and Video SEO services!

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Charlotte Corporate Video Production Helps Service-based Businesses Showcase Skills and End Results

Every Charlotte business can benefit from adding video into your business marketing mix.  Video brings your business message and mission to life for potential customers to view and enjoy at their own convenience.  But business video from LEC Media really helps your business when you are a service-based company and you need to somehow showcase your skills and end results.

Such is the case for one of our recent Charlotte video production clients, WaterScapes Pro.  Take a few minutes to sit back, relax, let the stress drain away, and enjoy this beautiful video about peaceful ponds from the pond professionals at WaterScapes Pro.

If your business would like to have a custom Charlotte video production experience, please call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com. We look forward to helping your business grow through the introduction of very good business video production!

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Charlotte Corporate Video Production from Banks to Airlines to Corporate to Fun Parks!

Charlotte video production for our clients at LEC Media means tackling all types of video shooting assignments and stories.  Yes, we’ve been in corporate boardrooms for the corporate video production.  Yes, we’ve been suspended above a US Airways jet wing for a deicing video project.  Yes, we’ve been inside many banks for video training and video trade show projects.  Yes, we’ve gone inside the human heart, well, only through our animation and 3D projects.  But we had never been in front of a speeding go kart on purpose.  Until now.

One of our clients, Frankie’s Fun Park, recently hired LEC Media to spend an entire day capturing the unique fun, spirit and family atmosphere that is definitely Frankie’s!  We will be producing several marketing and company overview video production pieces that Frankie’s will use to market their Fun Parks in Columbia, SC, Greenville, SC, North Charleston, SC and Raleigh, NC.

During the video shoot, we used our cameras in a variety of “exposed” positions to capture the sounds, feeling and magic that is uniquely a part of the Frankie’s Fun Park experience.  That included being suspended 30 feet in the air to record complete park section overviews. (No, we’re not afraid of heights!)  We also positioned our cameras in the middle of their professional Go Kart racing track and waited for drivers to come within inches of us while we braved the risks to capture the best footage!

“When we are working with our clients and really capturing video to tell their complete story, we enjoy deploying creative video shooting techniques,” said Frank Schwartz of LEC Media.  “One of our ideas was to mount some of our small HD cameras onto the Go Karts to capture the experience of the driver from their vantage point.  The result is some amazing footage to help tell the Go Kart part of the story!”

If your business would like to use video to help present your company’s unique line of products and services, please call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We will use our video creativity to capture and produce unique corporate video productions about your business story!

 

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Charlotte Corporate Video Production and TV Commercial Production

LEC Media just completed a series of 15 and 30-second television commercials that are now airing in the Charlotte market for the Carolina Asthma and Allergy Center. 

The Carolina Asthma and Allergy Center, P.A. (CAAC) is a synergetic regional care center anchored by 12 allergists, board-certified by the American Board of Allergy and Immunology and an Physician’s Assistant, who have joined together to provide specific and consistent care and treatment for those individuals who suffer with allergies, asthma and related diseases.  They provide care to over 22,000 patients annually.

We enjoy providing corporate video production and TV video production for all of our clients.  Here is a sampling of their new TV production package:

If your business would like to include Charlotte corporate video production or TV commercial production in your marketing plan, call Frank Schwartz at 704-966-9474 or email fschwartz@lecmedia.com. We look forward to working with your business!

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Charlotte Client Testimonial Video from LEC Media

Of all the various types of Charlotte corporate video productions, by far one of the most effective ones is the client testimonial video.  Why?  The client testimonial video is the one video that can really give your company products and services authentic references and higher levels of validation that marketing cannot buy.

We like to say, “If your business is only going to produce one video this year, make it a client testimonial video.”  It’s not just about recommendations and endorsements. Customers can talk on video about installations, or how it feels to own the product or service, or how their staff have adapted, or the quality of the service itself.

We are working with two new clients right now, Guilford College in Greensboro and Technology Partners, Inc. in Charlotte.  We are helping Guilford College produce Alumni video testimonials that will be delivered through their monthly eNewsletter, blending eMarketing and video technology to grow their Alumni participation.

With Technology Partners, Inc., we are producing a series of client testimonial videos to support their IMAGINE Software, a leading software development firm focused on designing comprehensive and fully automated Medical Billing and Practice Management applications.

Both LEC Media clients will soon be benefiting from their own client testimonial videos.  We coordinate all of the details for client testimonial videos, including recording the videos at the customer’s location and professionally coaching them to honestly and openly talk about your products and services.

If you would like more information about our Charlotte client testimonial video plans, please call Frank Schwartz at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to helping your company grow through the use of really good, professional client testimonial videos!

 

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Charlotte Corporate Video Production with HD Video Technology and Cameras

You know how exciting it is to buy a new car or a new TV for your home?  We get just as excited when we expand our equipment that we use in the field for corporate video production.  OK, I’ll stop teasing. 

We just made a new purchase of the coolest HD all-digital field camera…and we love it so we wanted to share it with you!

It’s the new technology from Sony…the EX1.  You might be thinking to yourself, “Now why would I care that you purchased a new camera?”  Well let me tell you what this new camera will do for your next corporate video shoot.

1. It’s true full HD, meaning 1080p with full HD output capabilities (versus HDV or the “HD” that a consumer HD camera would shoot) No, you can’t get a true HD picture out of your Flip-Cam. I don’t care what the kid at Best Buy told you! Those are single 1/8″ chips in most consumer cameras. We have three 1/2″ chips which are suitable for large projection and broadcast TV. Three chips means each color (RGB) has it’s own chip to process on.

2.It shoots true, native 24p (not faked) frame rate for that film-look that is so desirable to raise the value and appearance of your corporate video production.

3. It’s tapeless. That means that transfer of footage is nearly instant instead of old tapes which transfer in real-time (spend an hour shooting, spend at least an hour getting it in the computer). This means less time spent in post production editing, which means less cost for your videos because of our new built-in efficiencies.

We know that you’re itching to give this Sony a test drive!  LEC Media produces business-only video stories.  Call us at 704-606-9071 or email fschwartz@lecmedia.com to learn how Charlotte corporate video production can help your business grow!

P.S. – We’ll bring the new Sony with us for your next corporate video production shoot!

 

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Charlotte Corporate Video Production – Giving Back to Non-profit Organizations.

When it comes to business and Charlotte corporate video production, LEC Media rises above the market with exceptional video production with innovative ideas to grow your business.  We take this same, spirited approach to giving back to our community and helping non-profit associations through donated video production services.

The reason we developed our non-profit video production program, FastForward, was to officially organize our effort in how we give back to organizations in our community that need help in showcasing and telling their specific story.

FastForward combines the best of both worlds that drives us: video production and helping people and their organizations.  Watch our FastForward program video below.

If your non-profit organization would like to participate in our FastForward program, please complete the submission form on this page with all of the information asked on the form.

LEC Media reviews all of these submissions quarterly and selects a project and community organization that can best benefit from our video production service.

Thank you for participating in our FastForward program and we look forward to helping your organization soon!  Please contact Frank Schwartz at 704-966-9474 or email fschwartz@lecmedia.com.

Technorati Tags: charlotte corporate video production,charlotte business video production,charlotte non-profit video production

Charlotte Video Production Search Engine Optimization – Business VSEO

Your business and corporate videos can be “optimized” for higher search engine organic results just like your business website. Video-SEO (video search engine optimization) uses tags, descriptions and categories to help position your business videos for higher organic placement in standard search engine results.

As video marketing for the Internet and Smart Phone platforms surges, the Video-SEO program will become more important as your customers use video to make purchase decisions.  Customers are using video more and more frequently because it is so close to them on their phones and desktop.  We are firmly positioned to help your business take advantage of cornering additional market share through the use of Video SEO.

Our Charlotte VSEO program is a monthly service we provide where we carefully tag, categorize, describe, package and submit each of your business videos EVERY WEEK to the major search engines and video engines.

Your benefits are amazing!  You probably have your business website under contract with an Internet search engine optimization company.  If you don’t, you should!  Video SEO acts just like website SEO.  The only difference is that if you have numerous videos to optimize, you start to receive multiple listings under various searchable keywords.  All of a sudden, you could have 30-40 searchable entries for your videos, as compared to only one searchable entry for your website!

We are offering this service during March and April for only $625 per month.  Please call Frank Schwartz at LEC Media at 704-606-9071 or email fschwartz@lecmedia.com to get your business on the Video SEO program!

 

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Charlotte Video Production Will Grow Your Customer & Business Base!

Charlotte video production can grow your business?  Yes, it can and will! 

You’re already familiar with how popular video is on the Internet.  It seems like YouTube, which is owned by Google, can take a video and spin it into an overnight sensation. 

But why will good video production help grow your business?  Video captures your company’s unique culture and personality and serves it to potential customers on a silver platter.  The short video below explains more about our video production services:

We only provide video production and editing services for business. No weddings or bar mitzvahs! If you would like to learn more about how business video production can help grow your business, please call Frank Schwartz, LEC Media Chief Video Officer, at 704-606-9071 or email fschwartz@lecmedia.com. We look forward to helping your company grow.

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Charlotte Video Production CEO Honored as Charlotte 2011 Top Entrepreneur!

Charlotte video production company CEO Frank Schwartz of LEC Media has been honored by Business Leader Media as a “2011 Catalyst Top 50 Entrepreneur.”

Honorees are nominated by the Charlotte business community and recognized for their business’ growth and financial performance, innovation and new product development, and entrepreneurial leadership.

“This is a wonderful honor to be nominated and selected by members of the Charlotte business community,” said Schwartz.  “It’s very motivating to receive this kind of public notice as we all go about our different professions and jobs every day.”

Business Leader Media will be holding an honorees dinner and awards presentation in March as well as showcasing each honoree in a featured magazine article.

LEC Media and Frank Schwartz help Charlotte companies grow their business through professional video production, Internet marketing of those videos and careful placement of video production into their client’s marketing and sales growth plans.

If your company would like to learn more about how business video production, video search engine optimization and video marketing can grow your business, please call Frank Schwartz at 704-606-9071 or email fschwartz@lecmedia.com.

 

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Charlotte Corporate Video Production - LEC Media Produces Bank Videos

We love to create business "stories" through video.  Video is the only medium that can capture words, images, sounds, and emotions and convey all of this through a story to motivate somebody.



The actors and producer are getting
ready for their close-ups!



We are adjusting the teleprompter so the actors can "read"
their lines during the production.

This week we have had the pleasure of working with a group of dedicated "story tellers" at Charlotte's top financial company. 

Our assignment was to capture video and produce a series of educational financial product videos that will be used in the training of team members for this financial company.  It has been a joy!

Our LEC Media team has had the best time working with this group of pros.  We had makeup people, actors, audio and film crews. a lighting crew, and members of the financial company working together to make this special project happen.

We can monitor the video recording while actually
recording the video onto the computer hard drive!

On this post are a couple of photos from the production.  If your company is in need of a professional Charlotte corporate video production house, please call LEC Media at 704-606-9071 or email fschwartz@lecmedia.com. 

We'll be glad to sit with you and help you craft your company story to connect with your customers!

http://www.lecmedia.com/

Charlotte Corporate & Business Video Should Help Customers Buy from Your Company!

Producing a corporate or business video story for your company opens up a new world of communication, ideas and opportunities to connect with new prospects and customers.  We produce "video business stories" about your company.

A "video business story" is different from a simple corporate video.  A "video business story" captures image, emotion, features and benefits that are unique to customers' needs, and includes a more personal and relaxed approach to marketing...just like building a new friendship or relationship!

People Buy from People They Like
We build business video stories through a careful crafting of pictures, words, images, music and graphics.  Our goal is to make your company, product and service "enjoyable" to interact with.  We want your customers to like you.  Customers buy from people and companies they know, like and trust.  This isn't rocket science.  It's simple Marketing 101.  And business video stories take this realistic and simple approach to help people feel positive about your company, product and service while they are in the purchase evaluating process.

Let Your Customers "Feel Good"
A really well-produced business video story will help your customers feel good about your company, product and service.  Connect to them through their senses – appealing visual images and graphics and easy-to-listen-to audio and music backgrounds.  Let your customers actually "feel" the image and magic of what you are trying to convey.  No other medium can do this.  Business video makes it personal to your customer.

We are available to meet with you to brainstorm about producing your company's unique "video business story."  Please call Frank Schwartz at 704-606-9071 or email fschwartz@lecmedia.com.  We look forward to helping you build your business story!  www.lecmedia.com

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Charlotte Video Production - Business Growth Experts

Charlotte video production is a wonderful business service to provide from LEC Media.