Charlotte Video Production and Video Internet Marketing Catch Google’s Search Engine Algorithms

Google, Yahoo and Bing are embracing video as an engagement item in their sophisticated algorithms used to deliver highly-relative search results.  What does this mean for you and your business website?  Engagement items like video and mp3 files catch a website visitor’s attention and help engage them into your site.

The search engines include video as one of approximately 200 items figured into their search algorithms.  In a nutshell, it means that video is increasing in importance with relationship to organic search engine rankings.

Youtube is the #2 largest search engine in the world, right behind Google (Google owns Youtube!).  Video on the Internet is wildly popular and so easy to capture and post.  There are video cameras and smart phones that do it all for you!

LEC Media is in the video production and video marketing industry.  So, yes, we are excited about hearing the rising importance of video as an engagement item in website marketing.  We hear other research and marketing forecasts that video will play the single differentiating role in customers selecting one company over another to do business with.

It could all come down to how professional and targeted your Internet marketing videos are and how they engage your audience on your business website.  LEC Media will be here when you’re ready to embrace video marketing in your overall customer growth program.

For a private business meeting to learn about how video production can help your business and business message reach more customers, call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to helping your business create custom “engagement items” for Google to find and help you rank higher!

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Charlotte Corporate Video Production Travels to NYC for The Prudential Video Project

LEC Media was recently hired by The Prudential Companies in New York City for a video production project in New York City.  Who are we to turn down an opportunity to travel to the Big Apple!  By the way, the “aged” filter and photo treatment on the digital photograph on this post is courtesy of Blake Cyrier, an LEC Media photographer.

LEC Media’s task was to record the company’s executives during an Executive Leadership Roundtable Meeting on how they could provide better customer service and customer experiences.  We captured the video and interviews from the roundtable and then edited a DVD presentation overnight to share with other company executives the next day.

Being in New York City is exciting.  And working with a company as strong and well-organized as The Prudential was an honor for us.  The entire trip was a real thrill and we were treated with the full red carpet experience.  Thank you to everyone at The Prudential in NYC.  We look forward to seeing you soon for the next video project!

If your company would like to learn more about how video production can capture the spirit and experience of your business, call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to helping your company grow by using video production!

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Charlotte Corporate Video Marketing Production from LEC Media in Charlotte

Charlotte corporate video production company LEC Media we are in the business of selling and marketing products and services for our clients. We use really good video production techniques to get this job done every day.  Along the way, we always like to have fun.

Over the past month, LEC Media has been on location in Raleigh, Greenville, SC, Columbia, SC, and Charleston, SC to shoot footage for one of the largest and most successful fun park companies in the southeast, Frankie’s Fun Park.

And we’ve done some pretty interesting HD-video and shooting techniques to get some unique angles and capture the essence of Frankie’s, which is, of course, fun, laughter and entertainment!  We’ve connected video equipment to swinging golf clubs, go karts, and just about every other “fun view” we could imagine.

As a business, your job is to build an intriguing marketing story and present it your customer base. Video is the only medium that combines images, people, words, pictures, music and motion to help you build and tell a successful marketing story. Video tells a controlled, positive, uninterrupted marketing and sales story for you…on your customer’s timetable.

And the video subject matter does not have to be as thrilling and exciting as go kart racing, arcade games or climbing a rock wall (although I actually didn’t do the last one!)  LEC Media will capture and produce video stories that are exciting, compelling and engaging about your specific company’s products and services.  Your customers do get excited about your company.  Our job is to capture the unique culture of your company and tell that story through video to your customers.

If you would like to learn more about how a good Charlotte marketing video production story can help your business differentiate from competitors and motivate your customers, please call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  In addition to shooting HD video from a go kart, we do calm things like meet for coffee, too!

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Charlotte Corporate Video Production with HD Video Technology and Cameras

You know how exciting it is to buy a new car or a new TV for your home?  We get just as excited when we expand our equipment that we use in the field for corporate video production.  OK, I’ll stop teasing. 

We just made a new purchase of the coolest HD all-digital field camera…and we love it so we wanted to share it with you!

It’s the new technology from Sony…the EX1.  You might be thinking to yourself, “Now why would I care that you purchased a new camera?”  Well let me tell you what this new camera will do for your next corporate video shoot.

1. It’s true full HD, meaning 1080p with full HD output capabilities (versus HDV or the “HD” that a consumer HD camera would shoot) No, you can’t get a true HD picture out of your Flip-Cam. I don’t care what the kid at Best Buy told you! Those are single 1/8″ chips in most consumer cameras. We have three 1/2″ chips which are suitable for large projection and broadcast TV. Three chips means each color (RGB) has it’s own chip to process on.

2.It shoots true, native 24p (not faked) frame rate for that film-look that is so desirable to raise the value and appearance of your corporate video production.

3. It’s tapeless. That means that transfer of footage is nearly instant instead of old tapes which transfer in real-time (spend an hour shooting, spend at least an hour getting it in the computer). This means less time spent in post production editing, which means less cost for your videos because of our new built-in efficiencies.

We know that you’re itching to give this Sony a test drive!  LEC Media produces business-only video stories.  Call us at 704-606-9071 or email fschwartz@lecmedia.com to learn how Charlotte corporate video production can help your business grow!

P.S. – We’ll bring the new Sony with us for your next corporate video production shoot!

 

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Charlotte Video Production CEO Honored as Charlotte 2011 Top Entrepreneur!

Charlotte video production company CEO Frank Schwartz of LEC Media has been honored by Business Leader Media as a “2011 Catalyst Top 50 Entrepreneur.”

Honorees are nominated by the Charlotte business community and recognized for their business’ growth and financial performance, innovation and new product development, and entrepreneurial leadership.

“This is a wonderful honor to be nominated and selected by members of the Charlotte business community,” said Schwartz.  “It’s very motivating to receive this kind of public notice as we all go about our different professions and jobs every day.”

Business Leader Media will be holding an honorees dinner and awards presentation in March as well as showcasing each honoree in a featured magazine article.

LEC Media and Frank Schwartz help Charlotte companies grow their business through professional video production, Internet marketing of those videos and careful placement of video production into their client’s marketing and sales growth plans.

If your company would like to learn more about how business video production, video search engine optimization and video marketing can grow your business, please call Frank Schwartz at 704-606-9071 or email fschwartz@lecmedia.com.

 

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