Charlotte Corporate Video Production and Public Relations Event Video Production

There is nothing better than mixing media people with chainsaws and power equipment from Husqvarna!  LEC Media recently captured and produced a “live” public relations media day event at Husqvarna here in Charlotte to showcase their new Research and Development facility that they opened last year.

Husqvarna was showcasing some of their new product developments demonstrations.  Even some of the media and press were able to “get their hands dirty” by trying some of the new pieces of equipment!  (Needless to say, our own Frank Schwartz was not allowed near the power equipment or the toothpicks at the reception.)

The Husqvarna Group is the world’s largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors. The Group is also the European leader in consumer watering products and one of the world leaders in cutting equipment and diamond tools for the construction and stone industries. The product offering includes products for both consumers and professional users. The Group’s products are sold via dealers and retailers in more than 100 countries.

LEC Media captures and produces video stories on all types of business events.  If your company is holding media, public or corporate events and you would like to have it captured on video and produced, please call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  Chainsaws and power equipment are optional!  Thank you to the awesome team at Husqvarna for a fantastic and fun event!

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Charlotte Corporate Video Production Travels to NYC for The Prudential Video Project

LEC Media was recently hired by The Prudential Companies in New York City for a video production project in New York City.  Who are we to turn down an opportunity to travel to the Big Apple!  By the way, the “aged” filter and photo treatment on the digital photograph on this post is courtesy of Blake Cyrier, an LEC Media photographer.

LEC Media’s task was to record the company’s executives during an Executive Leadership Roundtable Meeting on how they could provide better customer service and customer experiences.  We captured the video and interviews from the roundtable and then edited a DVD presentation overnight to share with other company executives the next day.

Being in New York City is exciting.  And working with a company as strong and well-organized as The Prudential was an honor for us.  The entire trip was a real thrill and we were treated with the full red carpet experience.  Thank you to everyone at The Prudential in NYC.  We look forward to seeing you soon for the next video project!

If your company would like to learn more about how video production can capture the spirit and experience of your business, call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to helping your company grow by using video production!

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Charlotte Corporate Video Production Company LEC Media Embraces HTML5 Video Technology

The following term may appear new to you:  HTML5.  *Gasp*  A new term from the web?  Is it slang?  What exactly does HTML5 “mean” and what can it do for me and my business?  Actually, HTML5 will become increasingly important to you and your business as droves and droves of your customers seek to harness the power of HTML5.  Let LEC Media explain.

HTML5 is a language for structuring and presenting content for the World Wide Web, a core technology of the Internet. It is the fifth revision of the HTML standard (originally created in 1990 and most recently standardized as HTML4 in 1997) and as of June 2011, was still under development. Its core aims have been to improve the language with support for the latest multimedia while keeping it easily readable by humans and consistently understood by computers and devices.

What does all of that mean?  Simply, HTML5 is used by smartphones to broadcast audio and video.  In particular, HTML5 adds many new syntactical features. These include the <video>, <audio>, and <canvas> elements, as well as the integration of SVG content. These features are designed to make it easy to include and handle multimedia and graphical content on the web without having to resort to proprietary plug-ins and APIs.

As the importance of video in consumer and B2B marketing continues to rise, the importance of developing and implementing more complex web technologies will come along with it.  You don’t have to do anything concerning HTML5 and integrating it into your business.  LEC Media will take care of all of the elements of HTML5 for you.

If your business would like to engage the world of video business marketing, please contact Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We routinely harness the new technologies and applications that are introduced to Internet and smartphone users.  That’s part of what you hire us to do!

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