Corporate Video Production in Charlotte Helps Your Business Grow in 5 Ways

LEC Media wants our corporate video production clients here in Charlotte to be at the forefront of using video as a key marketing tool to help grow your business.  In 2011, video production has surged in popularity for helping businesses of all types create new customer relationships and convert more new business on your website.

Top 5 Ways to Use Video Production
in Charlotte

1.  Customer Testimonials.  Video captures your customers and their praises of your company better than any other medium.  Video customer testimonials work.

2.  Product/Service Demonstrations.  Video captures the action, audio, animation, and results better than any other medium.  Show customers how your product or service can benefit them on the web or at trade shows.  They will watch.

3.  Company Overview.  We’ve all seen the corporate “talking head” video.  LEC Media can take you past that point and create company overview videos that are engaging, fresh, creative, and motivating.  We introduce animations, music, graphics and other features to give viewers increased reasons to watch and react.

4.  Training.  This is the most under-used video.  If you have HR or internal processes that you need multiple people to absorb,video training is the best and most consistent plan offered.  Not to mention that training video can easily be broadcast to multiple locations.

5.  Recruitment.  Video really does capture the true essence of your company and culture.  Plus it is controlled…you present the candidates only what you want to present.  Recruitment video from LEC Media is exciting, engaging, and creative.

Call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to learn more about how video production in Charlotte can help your business grow new customers and earn new business!

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Charlotte Corporate Video Production with HD Video vs. Film

While the debate has raged over whether or not film is dead, ARRI, Panavision and Aaton have quietly ceased production of film cameras within the last year to focus exclusively on design and manufacture of digital cameras. That’s right: someone, somewhere in the world is now holding the last film camera ever to roll off the line!

Read the full article here.

LEC Media produces high-quality, high-definition video projects with the latest digital video and audio equipment in the professional-grade market.  If your business would like to learn more about the power of incorporating video production into your marketing mix, call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to showing you how video production in Charlotte can help your business differentiate and grow!

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Corporate Video Production Company in Charlotte Captures Freightliner Employee Summit

LEC Media just completed a video production project for Freightliner and Daimler Trucks North America that involved the three regional cities of Charlotte, Gaffney, SC, and High Point, NC.

Our project was to record all of the events and discussions that were staged in these three cities as part of an enterprise-wide day of company discussions and sharing of best practices with every employee.  Freightliner is the official hauler for NASCAR. 

As a Daimler company, Freightliner brings to bear the vast research and development capabilities, technological expertise and global business resources of the world’s largest commercial vehicle manufacturer.

“We had three video and audio crews at each one of our assigned cities to capture everything that was being discussed,” said Frank Schwartz of LEC Media.  “This was an amazing opportunity to literally be a ‘fly on the wall’ during this incredible series of conversations and events.”

Freightliner holds this day-long event annually to help improve internal communications, share best practices, and strengthen the role that each Freightliner employee has.

If your company would like to learn more about corporate video production and video best practices, call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to sharing with you how powerful video production is to help your business grow.

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Corporate Video Production Company LEC Media in Charlotte Awards 2011 FastForward Recipient

LEC Media would like to announce that we have selected the recipient of our 2011 FastForward Video Program for a selected non-profit organization!  This year’s recipient is Sow Much Good, Inc.

Sow Much Good provides urban farming and work to give equal access to organic foods to urban areas that wouldn’t normally have access.  ”Our programming and community based initiatives are designed to provide equal access to organic food sources,” said Founder Robin Emmons.  ”We want to inspire individuals to take charge of the health of our bodies and our planet and to promote healthy lifestyles through food and nutrition.”

LEC Media will be producing a special video presentation that will inspire supporters who will gather in November for their annual fundraising event.

“Our FastForward Video Program is our way here at LEC Media to officially organize our effort in how we give back to organizations in our community that need help in showcasing and telling their specific video production story,” said Frank Schwartz of LEC Media.  ”The people involved with Sow Much Good have really moved and motivated us with their fantastic work and mission.”

If your non-profit organization would like to participate in our 2012 FastForward Video Program, please visit our FastForward Video page for the details and to enter your organization.  You can also contact Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.

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Employee Training Video Production from LEC Media in Charlotte NC

LEC Media has just completed a series of employee training videos for an online banking product called CashPro Online. 

CashPro Online meets clients’ diverse working capital needs by delivering a simplified, personalized Web experience that provides secure and convenient access to a broad range of treasury management, investment, debt and trade services through one portal.

The goal with our video production employee training was to showcase the process in an easy-to-understand series of steps so employees can properly assist their banking customers with the program.

Using video production to train employees is the most efficient manner of training because the video is available 24/7 for employees across the globe.  If your company would like to learn more about employee training video production, please contact Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to helping your company realize tremendous returns by leveraging the power of employee training video production from LEC Media!

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Video Production Charlotte Company Launches New Software Videos

LEC Media has just released another in a series of unique videos for the launch of a new brand of advertising agency software for Advantage Software in Mooresville.

We really like the rich color, the animation, the voice track, and the “tease” of showcasing some major product features and benefits.

If your company would like to learn more about using video to showcase “why” you are in business, call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com. We look forward to showing you how video production can engage your customers and help you grow your business!

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Video Production for Employee Training Videos in Charlotte Even Suit Lawn Tractors

LEC Media just completed a video production project for a Michigan-based company, Universal Forest Products, in conjunction with Husqvarna and their customer program with Lowe’s, The Home Depot, and others.

LEC Media was hired to produce a series of employee training and instruction videos detailing the process of unpacking a Husqvarna riding lawn mower from a re-usable crate.  These videos will be shipped to all of Husqvarna’s riding lawn mower customer stores to show them how to safely unpack the riding lawn mower from these new re-usable shipping crates.

In a world of great environmental concern, the people at Universal Forest Products havecreated these series of environmentally-proactive wooden crates that can easily be taken apart and put back together to ship other riding lawn mowers.  Pretty ingenious on their behalf.  And the big benefit is that all of this will save Husqvarna money on shipping their riding lawn mowers…which makes everybody happy.

The employee training videos will be viewed, and repeated if necessary, by those team members at Lowe’s, The Home Depot, etc. who are responsible for uncrating the tractors and then shipping back the re-usable crates.  Pretty neat stuff.

LEC Media produces all types of employee training and instructional videos for all types of clients and processes.  Call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to learn more about our employee training and instructional video production programs!

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