Charlotte Corporate Video Production and Public Relations Event Video Production

There is nothing better than mixing media people with chainsaws and power equipment from Husqvarna!  LEC Media recently captured and produced a “live” public relations media day event at Husqvarna here in Charlotte to showcase their new Research and Development facility that they opened last year.

Husqvarna was showcasing some of their new product developments demonstrations.  Even some of the media and press were able to “get their hands dirty” by trying some of the new pieces of equipment!  (Needless to say, our own Frank Schwartz was not allowed near the power equipment or the toothpicks at the reception.)

The Husqvarna Group is the world’s largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors. The Group is also the European leader in consumer watering products and one of the world leaders in cutting equipment and diamond tools for the construction and stone industries. The product offering includes products for both consumers and professional users. The Group’s products are sold via dealers and retailers in more than 100 countries.

LEC Media captures and produces video stories on all types of business events.  If your company is holding media, public or corporate events and you would like to have it captured on video and produced, please call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  Chainsaws and power equipment are optional!  Thank you to the awesome team at Husqvarna for a fantastic and fun event!

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Charlotte Corporate Video Production Travels to NYC for The Prudential Video Project

LEC Media was recently hired by The Prudential Companies in New York City for a video production project in New York City.  Who are we to turn down an opportunity to travel to the Big Apple!  By the way, the “aged” filter and photo treatment on the digital photograph on this post is courtesy of Blake Cyrier, an LEC Media photographer.

LEC Media’s task was to record the company’s executives during an Executive Leadership Roundtable Meeting on how they could provide better customer service and customer experiences.  We captured the video and interviews from the roundtable and then edited a DVD presentation overnight to share with other company executives the next day.

Being in New York City is exciting.  And working with a company as strong and well-organized as The Prudential was an honor for us.  The entire trip was a real thrill and we were treated with the full red carpet experience.  Thank you to everyone at The Prudential in NYC.  We look forward to seeing you soon for the next video project!

If your company would like to learn more about how video production can capture the spirit and experience of your business, call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to helping your company grow by using video production!

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Charlotte Corporate Video Production Company LEC Media Embraces HTML5 Video Technology

The following term may appear new to you:  HTML5.  *Gasp*  A new term from the web?  Is it slang?  What exactly does HTML5 “mean” and what can it do for me and my business?  Actually, HTML5 will become increasingly important to you and your business as droves and droves of your customers seek to harness the power of HTML5.  Let LEC Media explain.

HTML5 is a language for structuring and presenting content for the World Wide Web, a core technology of the Internet. It is the fifth revision of the HTML standard (originally created in 1990 and most recently standardized as HTML4 in 1997) and as of June 2011, was still under development. Its core aims have been to improve the language with support for the latest multimedia while keeping it easily readable by humans and consistently understood by computers and devices.

What does all of that mean?  Simply, HTML5 is used by smartphones to broadcast audio and video.  In particular, HTML5 adds many new syntactical features. These include the <video>, <audio>, and <canvas> elements, as well as the integration of SVG content. These features are designed to make it easy to include and handle multimedia and graphical content on the web without having to resort to proprietary plug-ins and APIs.

As the importance of video in consumer and B2B marketing continues to rise, the importance of developing and implementing more complex web technologies will come along with it.  You don’t have to do anything concerning HTML5 and integrating it into your business.  LEC Media will take care of all of the elements of HTML5 for you.

If your business would like to engage the world of video business marketing, please contact Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We routinely harness the new technologies and applications that are introduced to Internet and smartphone users.  That’s part of what you hire us to do!

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Charlotte Streaming Video Production for Business Meetings, Conferences and Trade Shows

was hired by the Nonprofit Technology Network (NTEN) out of Portland, OR, to produce, shoot and stream a nonprofit seminar held at the Mint Museum in Charlotte.  What?!

LEC Media is involved in all aspects of using video to communicate messages and tell stories.  Streaming video over the Internet during a “live” conference or presentation is a project that we really enjoy because it leverages technology that every business already has.  Users from across the country or globe can easily “log-in” to view and hear whatever is being produced and streamed over the Internet.  Easy!

For this particular event at the Mint Museum, LEC Media was hired to shoot and produce the video shots at the conference and then feed all of it in real-time through the Internet.  You can see a screen shot of what the conference “looked like” streaming live over the Internet here.  Notice the clarity and sharp images in the video.  This is happening for several reasons.  Number one, LEC Media only shoots and produces video with HD-quality cameras.  And second, we use the latest in Internet technology to capture, spool, compress and stream our video conferences for the best viewing quality possible.  The topic for this particular conference was on Cloud Computing and how Nonprofits can benefit from embracing new Cloud technologies for fundraising, donor communications, and overall agency growth.

About NTEN:  The Nonprofit Technology Network aspires to a world where all nonprofit organizations skillfully and confidently use technology to meet community needs and fulfill their missions.  We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively. We believe that technology allows nonprofits to work with greater social impact. We enable our members to strategically use technology to make the world a better, just, and equitable place.

“LEC Media worked to create a professional & positive experience for our remote audience,” said Anna Richter, National Program Director of NTEN.  “Frank and team were super to work with, and they ensured that our live video stream went very smoothly.”

If your business or organization would like to learn more about hosting and presenting live video streaming conferences and presentations, please contact Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We can help bring your business more exposure and deliver more choices to reach your customer base through video and video production!

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Charlotte Video Training Production for Employees and Customers

Video production for training application is the natural medium to engage when your company needs special attention paid to educational, instructional or compliance training issues.

LEC Media offers all types of training video production needs…and we offer our services totally turnkey! We provide everything from script writing, coaching, in-studio, on-location or off-site, HD video, audio, special effects, video editing and post production.

LEC Media can help your company implement a cost-effective and greatly-improved training video process for your employees, vendors and customers! Call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com. We look forward to helping you excel through video training!

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Charlotte Corporate Video Marketing Workshops in Summer 2011 from LEC Media

LEC Media is happy to announce that we have added three (3) new workshops on Charlotte corporate video production and how to use video in your business marketing!  The new workshop dates take us through July, August and September 2011.

Video has emerged as a major component in owning, managing and growing a business in 2011. You will learn the advantages of using business video in the overall marketing of your business as well as some basic tasks that you can do every week to promote and grow your business using the Internet and video. No other medium combines the elements of voice, pictures, graphics, music and technical reach like business video. LEC Media will eliminate the mystery and pre-conceived notions that video is complicated and too expensive for every business to have.

The newly-added video production workshop dates are:

Wednesday, July 13, 2011 from 3:00pm to 5:00pm

Wednesday, August 17, 2011 from 3:00pm to 5:00pm

Wednesday, September 14, 2011 from 3:00pm to 5:00pm

You will emerge from this free video production workshop with real-life applications to use immediately that will help you touch new customers, build relationships with existing customers, increase traffic to your website, strengthen your marketing messages to your customers, and drive a wedge between you and your competitors.

For more information on our video production workshops for business owners and marketing professionals, please call Frank Schwartz at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to helping your business grow with professional video production for businesses only!

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Charlotte Trade Show Video Production Can Increase Your Trade Show Booth Attendance!

Trade show video production is a unique and differentiating trade show marketing tool that can help draw crowds and attention to your company in a very crowded and small physical marketplace.  Video from LEC Media will capture your eye’s curiosity faster than a motionless graphic or steel booth frame.

One inherent challenge with trade show marketing is that you may be targeting the “same” people time after time.  A trade show video can bring something unique to the table and express your company’s product or service in a new light that has not been seen or heard before.  LEC Media offers you a few ideas on your next trade show video that we have experienced with our video production clients:

Size Appropriately – If your booth is small, a single television will do the trick. However, if your booth is on the larger size, you might consider having two or three larger televisions hanging high or standing on strategic platforms within your booth. These should be where passers-by can see them easiest.

Relevant Content - If you are at a trade show for electronics, it would not make sense to play a video about bridal accessories. Your video should be professionally prepared, edited and directed. Customer testimonials, a message from the CEO or owner, and product demonstrations are but a few of the things that can be interesting to potential clients. Content should be dynamic, relevant and SHORT. Short bursts of information are retained better than long, drawn-out presentations.

Volume – Volume should be loud enough to be heard by those wishing to hear it on the periphery of the trade show exhibit, but not so loud as to interfere with meetings that you and your staff may be having with potential or current clients. This can be tricky, and goes back to the issue of strategically placing the monitors.

LEC Media can help your company create and produce an enticing, exciting and attention-earning trade show video!  Call Frank Schwartz at 704-966-9474 or email fschwartz@lecmedia.com to schedule a private meeting where we can generate ideas on how to make your trade show video work!

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