Charlotte Streaming Video Production for Business Meetings, Conferences and Trade Shows

was hired by the Nonprofit Technology Network (NTEN) out of Portland, OR, to produce, shoot and stream a nonprofit seminar held at the Mint Museum in Charlotte.  What?!

LEC Media is involved in all aspects of using video to communicate messages and tell stories.  Streaming video over the Internet during a “live” conference or presentation is a project that we really enjoy because it leverages technology that every business already has.  Users from across the country or globe can easily “log-in” to view and hear whatever is being produced and streamed over the Internet.  Easy!

For this particular event at the Mint Museum, LEC Media was hired to shoot and produce the video shots at the conference and then feed all of it in real-time through the Internet.  You can see a screen shot of what the conference “looked like” streaming live over the Internet here.  Notice the clarity and sharp images in the video.  This is happening for several reasons.  Number one, LEC Media only shoots and produces video with HD-quality cameras.  And second, we use the latest in Internet technology to capture, spool, compress and stream our video conferences for the best viewing quality possible.  The topic for this particular conference was on Cloud Computing and how Nonprofits can benefit from embracing new Cloud technologies for fundraising, donor communications, and overall agency growth.

About NTEN:  The Nonprofit Technology Network aspires to a world where all nonprofit organizations skillfully and confidently use technology to meet community needs and fulfill their missions.  We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively. We believe that technology allows nonprofits to work with greater social impact. We enable our members to strategically use technology to make the world a better, just, and equitable place.

“LEC Media worked to create a professional & positive experience for our remote audience,” said Anna Richter, National Program Director of NTEN.  “Frank and team were super to work with, and they ensured that our live video stream went very smoothly.”

If your business or organization would like to learn more about hosting and presenting live video streaming conferences and presentations, please contact Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We can help bring your business more exposure and deliver more choices to reach your customer base through video and video production!

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Charlotte Video Training Production for Employees and Customers

Video production for training application is the natural medium to engage when your company needs special attention paid to educational, instructional or compliance training issues.

LEC Media offers all types of training video production needs…and we offer our services totally turnkey! We provide everything from script writing, coaching, in-studio, on-location or off-site, HD video, audio, special effects, video editing and post production.

LEC Media can help your company implement a cost-effective and greatly-improved training video process for your employees, vendors and customers! Call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com. We look forward to helping you excel through video training!

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Charlotte Corporate Video Marketing Workshops in Summer 2011 from LEC Media

LEC Media is happy to announce that we have added three (3) new workshops on Charlotte corporate video production and how to use video in your business marketing!  The new workshop dates take us through July, August and September 2011.

Video has emerged as a major component in owning, managing and growing a business in 2011. You will learn the advantages of using business video in the overall marketing of your business as well as some basic tasks that you can do every week to promote and grow your business using the Internet and video. No other medium combines the elements of voice, pictures, graphics, music and technical reach like business video. LEC Media will eliminate the mystery and pre-conceived notions that video is complicated and too expensive for every business to have.

The newly-added video production workshop dates are:

Wednesday, July 13, 2011 from 3:00pm to 5:00pm

Wednesday, August 17, 2011 from 3:00pm to 5:00pm

Wednesday, September 14, 2011 from 3:00pm to 5:00pm

You will emerge from this free video production workshop with real-life applications to use immediately that will help you touch new customers, build relationships with existing customers, increase traffic to your website, strengthen your marketing messages to your customers, and drive a wedge between you and your competitors.

For more information on our video production workshops for business owners and marketing professionals, please call Frank Schwartz at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to helping your business grow with professional video production for businesses only!

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Charlotte Trade Show Video Production Can Increase Your Trade Show Booth Attendance!

Trade show video production is a unique and differentiating trade show marketing tool that can help draw crowds and attention to your company in a very crowded and small physical marketplace.  Video from LEC Media will capture your eye’s curiosity faster than a motionless graphic or steel booth frame.

One inherent challenge with trade show marketing is that you may be targeting the “same” people time after time.  A trade show video can bring something unique to the table and express your company’s product or service in a new light that has not been seen or heard before.  LEC Media offers you a few ideas on your next trade show video that we have experienced with our video production clients:

Size Appropriately – If your booth is small, a single television will do the trick. However, if your booth is on the larger size, you might consider having two or three larger televisions hanging high or standing on strategic platforms within your booth. These should be where passers-by can see them easiest.

Relevant Content - If you are at a trade show for electronics, it would not make sense to play a video about bridal accessories. Your video should be professionally prepared, edited and directed. Customer testimonials, a message from the CEO or owner, and product demonstrations are but a few of the things that can be interesting to potential clients. Content should be dynamic, relevant and SHORT. Short bursts of information are retained better than long, drawn-out presentations.

Volume – Volume should be loud enough to be heard by those wishing to hear it on the periphery of the trade show exhibit, but not so loud as to interfere with meetings that you and your staff may be having with potential or current clients. This can be tricky, and goes back to the issue of strategically placing the monitors.

LEC Media can help your company create and produce an enticing, exciting and attention-earning trade show video!  Call Frank Schwartz at 704-966-9474 or email fschwartz@lecmedia.com to schedule a private meeting where we can generate ideas on how to make your trade show video work!

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Charlotte Corporate Video Marketing Production from LEC Media in Charlotte

Charlotte corporate video production company LEC Media we are in the business of selling and marketing products and services for our clients. We use really good video production techniques to get this job done every day.  Along the way, we always like to have fun.

Over the past month, LEC Media has been on location in Raleigh, Greenville, SC, Columbia, SC, and Charleston, SC to shoot footage for one of the largest and most successful fun park companies in the southeast, Frankie’s Fun Park.

And we’ve done some pretty interesting HD-video and shooting techniques to get some unique angles and capture the essence of Frankie’s, which is, of course, fun, laughter and entertainment!  We’ve connected video equipment to swinging golf clubs, go karts, and just about every other “fun view” we could imagine.

As a business, your job is to build an intriguing marketing story and present it your customer base. Video is the only medium that combines images, people, words, pictures, music and motion to help you build and tell a successful marketing story. Video tells a controlled, positive, uninterrupted marketing and sales story for you…on your customer’s timetable.

And the video subject matter does not have to be as thrilling and exciting as go kart racing, arcade games or climbing a rock wall (although I actually didn’t do the last one!)  LEC Media will capture and produce video stories that are exciting, compelling and engaging about your specific company’s products and services.  Your customers do get excited about your company.  Our job is to capture the unique culture of your company and tell that story through video to your customers.

If you would like to learn more about how a good Charlotte marketing video production story can help your business differentiate from competitors and motivate your customers, please call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  In addition to shooting HD video from a go kart, we do calm things like meet for coffee, too!

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Charlotte Video Search Engine Optimization, Video SEO, VSEO and Video Marketing

Your business website should have optimized pages, tags, descriptions, headlines, images, titles, and page URL’s.  Your business videos should have these items as well and LEC Media can handle this for you!

The search engines love video.  If you have been using Google, Yahoo or Bing, you notice that they are all indexing and including video in the displayed search results.  Why is that?  Well, video has become exponentially important in how people search for information.  Web searchers want a varied mix of search results:  web pages, blogs, images and video.

So, what are you going to do about ensuring that your business videos are going to be included in the search results for your primary keywords and phrases?  Herein lies the new Internet marketing art of Video Search Engine Optimization, or VSEO or Video SEO from LEC Media.

There are similarities when optimizing your business videos to be included in search engine results.  Video title descriptions, video meta tags, relevancy factors, keywords and phrases, etc.  At LEC Media, we excel at appropriately tagging and optimizing our client business videos to be included in search engine organic results.

As business video becomes more important in the process of customers evaluating which products and services they want to purchase, the ranking and search engine results of your business videos will become more important to you!  Call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to learn more about Video Search Engine Optimization, VSEO and Video SEO services!

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Charlotte Video Production - Choosing the Right Video Platform Player for your Business Videos

Once you have produced your business videos, you will need to have a “video player” on your website to actually host and play your business videos.  At LEC Media, we use and suggest several major online video platforms.  But we’ll keep it generic here for learning purposes!

First, you need to outline your Video Playback requirements.  Those could look something like this for a typical business with many business videos:

1.  Does the video player support HTML5, which is the operating system for iPhones;
2.  Does the video player support video playlists so you can group and organize videos;
3.  Does the video player offer unbranded players so you can add your own logo, colors, graphics;
4.  Does the video player allow bulk video uploading;
5.  Does the video player offer video analytics…tracking who watches, how long, etc.

Most business people will use the free YouTube Video Channel.  That’s fine, but it is not customizable for any business, much less if you really want to incorporate video into your Internet marketing plans.  For this discussion, we will not be recommending YouTube as your primary video platform.

Next, compare costs and subscription terms for each online video platform.  Most video platform companies offer a monthly plan, priced anywhere from $9.95 to $1,999 per month depending upon how many videos you will be hosting, how large the video files are, how much traffic and bandwidth you will consume, and some other factors.

Next, test the customer support.  Most of these video platform companies offer a free trial period.  Use this to test their customer support.  Do they respond at all?!  How long does it take to respond?  Do they want to nickel and dime you for support?

Here is a list of the more popular video platforms that we might suggest:

Brightcove, Vmix, Kaltura, Fliqz, and Limelight Networks.  These are just a couple of online video platforms!  There are many out there competing because video is emerging as the ultimate prize in marketing to existing customers and growing a business with new customers.

If your business would like to learn more about business video production and the technology behind making video work for your business, please call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to helping your business benefit from corporate and video business production and video technologies on the Internet!

 

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