Charlotte Employee Training Video Production with LEC Media

LEC Media really understands the core missions that every company needs to accomplish with the use of employee training and safety videos.  It is more than just capturing beautiful footage and great audio bytes.  We like to understand a business’ core and underlying mission for how the training video will be used…how the people receiving the training will absorb the information and retain it for the intended purpose.

Because some companies operate at times in dangerous environments with very dangerous processes, it was very important for us at LEC Media to understand the on-going mission of how companies will use these training videos.  Obviously there could be millions of dollars of possible damages to a

company’s physical location, and, even worse, to their people if training processes are not documented and presented correctly.

Training video production from LEC Media first starts with a thorough understanding of your business and how the training will be presented, retained, and put into play.  For more information about producing training videos for your company, please call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to helping your company grow through the use of professional training video production!

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Charlotte Video Production and Video Internet Marketing Catch Google’s Search Engine Algorithms

Google, Yahoo and Bing are embracing video as an engagement item in their sophisticated algorithms used to deliver highly-relative search results.  What does this mean for you and your business website?  Engagement items like video and mp3 files catch a website visitor’s attention and help engage them into your site.

The search engines include video as one of approximately 200 items figured into their search algorithms.  In a nutshell, it means that video is increasing in importance with relationship to organic search engine rankings.

Youtube is the #2 largest search engine in the world, right behind Google (Google owns Youtube!).  Video on the Internet is wildly popular and so easy to capture and post.  There are video cameras and smart phones that do it all for you!

LEC Media is in the video production and video marketing industry.  So, yes, we are excited about hearing the rising importance of video as an engagement item in website marketing.  We hear other research and marketing forecasts that video will play the single differentiating role in customers selecting one company over another to do business with.

It could all come down to how professional and targeted your Internet marketing videos are and how they engage your audience on your business website.  LEC Media will be here when you’re ready to embrace video marketing in your overall customer growth program.

For a private business meeting to learn about how video production can help your business and business message reach more customers, call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to helping your business create custom “engagement items” for Google to find and help you rank higher!

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Charlotte Marketing Video Production Company LEC Media Produces Ingersoll Rand Videos

LEC Media recently completed a really unique video production shoot and producing project for Ingersoll Rand for a new marketing video to introduce their newest innovation in pressurized air piping.

The marketing video showcases the innovative pressurized air piping product and the benefits to users adopting the new piping technology versus the outdated iron piping that contractors are still using today.

The SimplAir Piping family from Ingersoll Rand is a full line of high pressure pipingdesigned to meet all your compressed air needs. From our large Evolution line, down to our push-to-connect EasyLine, we provide the optimal solutions for all of your compressed air delivery requirements.  You can read more about this revolutionary piping system on the Ingersoll Rand website.

If your company would like to produce a marketing video to showcase your unique products and services, please contact Frank Schwartz at LEC Media at 704-966-9474.  Marketing video production can be as short as 30-seconds to as long as needed to fully explain and showcase your unique selling proposition.  We look forward to helping your business generate new customers through the use of marketing video production from LEC Media!

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Charlotte Corporate Video Production and Public Relations Event Video Production

There is nothing better than mixing media people with chainsaws and power equipment from Husqvarna!  LEC Media recently captured and produced a “live” public relations media day event at Husqvarna here in Charlotte to showcase their new Research and Development facility that they opened last year.

Husqvarna was showcasing some of their new product developments demonstrations.  Even some of the media and press were able to “get their hands dirty” by trying some of the new pieces of equipment!  (Needless to say, our own Frank Schwartz was not allowed near the power equipment or the toothpicks at the reception.)

The Husqvarna Group is the world’s largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors. The Group is also the European leader in consumer watering products and one of the world leaders in cutting equipment and diamond tools for the construction and stone industries. The product offering includes products for both consumers and professional users. The Group’s products are sold via dealers and retailers in more than 100 countries.

LEC Media captures and produces video stories on all types of business events.  If your company is holding media, public or corporate events and you would like to have it captured on video and produced, please call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  Chainsaws and power equipment are optional!  Thank you to the awesome team at Husqvarna for a fantastic and fun event!

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Charlotte Corporate Video Production Travels to NYC for The Prudential Video Project

LEC Media was recently hired by The Prudential Companies in New York City for a video production project in New York City.  Who are we to turn down an opportunity to travel to the Big Apple!  By the way, the “aged” filter and photo treatment on the digital photograph on this post is courtesy of Blake Cyrier, an LEC Media photographer.

LEC Media’s task was to record the company’s executives during an Executive Leadership Roundtable Meeting on how they could provide better customer service and customer experiences.  We captured the video and interviews from the roundtable and then edited a DVD presentation overnight to share with other company executives the next day.

Being in New York City is exciting.  And working with a company as strong and well-organized as The Prudential was an honor for us.  The entire trip was a real thrill and we were treated with the full red carpet experience.  Thank you to everyone at The Prudential in NYC.  We look forward to seeing you soon for the next video project!

If your company would like to learn more about how video production can capture the spirit and experience of your business, call Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to helping your company grow by using video production!

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Charlotte Corporate Video Production Company LEC Media Embraces HTML5 Video Technology

The following term may appear new to you:  HTML5.  *Gasp*  A new term from the web?  Is it slang?  What exactly does HTML5 “mean” and what can it do for me and my business?  Actually, HTML5 will become increasingly important to you and your business as droves and droves of your customers seek to harness the power of HTML5.  Let LEC Media explain.

HTML5 is a language for structuring and presenting content for the World Wide Web, a core technology of the Internet. It is the fifth revision of the HTML standard (originally created in 1990 and most recently standardized as HTML4 in 1997) and as of June 2011, was still under development. Its core aims have been to improve the language with support for the latest multimedia while keeping it easily readable by humans and consistently understood by computers and devices.

What does all of that mean?  Simply, HTML5 is used by smartphones to broadcast audio and video.  In particular, HTML5 adds many new syntactical features. These include the <video>, <audio>, and <canvas> elements, as well as the integration of SVG content. These features are designed to make it easy to include and handle multimedia and graphical content on the web without having to resort to proprietary plug-ins and APIs.

As the importance of video in consumer and B2B marketing continues to rise, the importance of developing and implementing more complex web technologies will come along with it.  You don’t have to do anything concerning HTML5 and integrating it into your business.  LEC Media will take care of all of the elements of HTML5 for you.

If your business would like to engage the world of video business marketing, please contact Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We routinely harness the new technologies and applications that are introduced to Internet and smartphone users.  That’s part of what you hire us to do!

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Charlotte Streaming Video Production for Business Meetings, Conferences and Trade Shows

was hired by the Nonprofit Technology Network (NTEN) out of Portland, OR, to produce, shoot and stream a nonprofit seminar held at the Mint Museum in Charlotte.  What?!

LEC Media is involved in all aspects of using video to communicate messages and tell stories.  Streaming video over the Internet during a “live” conference or presentation is a project that we really enjoy because it leverages technology that every business already has.  Users from across the country or globe can easily “log-in” to view and hear whatever is being produced and streamed over the Internet.  Easy!

For this particular event at the Mint Museum, LEC Media was hired to shoot and produce the video shots at the conference and then feed all of it in real-time through the Internet.  You can see a screen shot of what the conference “looked like” streaming live over the Internet here.  Notice the clarity and sharp images in the video.  This is happening for several reasons.  Number one, LEC Media only shoots and produces video with HD-quality cameras.  And second, we use the latest in Internet technology to capture, spool, compress and stream our video conferences for the best viewing quality possible.  The topic for this particular conference was on Cloud Computing and how Nonprofits can benefit from embracing new Cloud technologies for fundraising, donor communications, and overall agency growth.

About NTEN:  The Nonprofit Technology Network aspires to a world where all nonprofit organizations skillfully and confidently use technology to meet community needs and fulfill their missions.  We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively. We believe that technology allows nonprofits to work with greater social impact. We enable our members to strategically use technology to make the world a better, just, and equitable place.

“LEC Media worked to create a professional & positive experience for our remote audience,” said Anna Richter, National Program Director of NTEN.  “Frank and team were super to work with, and they ensured that our live video stream went very smoothly.”

If your business or organization would like to learn more about hosting and presenting live video streaming conferences and presentations, please contact Frank Schwartz at LEC Media at 704-966-9474 or email fschwartz@lecmedia.com.  We can help bring your business more exposure and deliver more choices to reach your customer base through video and video production!

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